As a franchisor, you have concerns about maintaining the consistency of the products and services offered to customers across each one of your franchises globally. Franchisees are sometimes uncertain whether they are truly providing a consistent customer experience. It is likely that an incongruent product or service offering will affect the overall brand identity and integrity and ultimately the relationship between franchisor and franchisee.

Our philosophy is to help you maintain consistency of your value proposition across the outlets that are within our territory. We will help you assess the standardization of your offerings across franchisees through mystery shopping and consistency assessments. This exercise helps both franchisors and franchisees enhance the alignment of service and product and minimize pitfalls which benefits customers and ultimately shareholders.

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